It's important to deliver on what your PPC ad said. Or if they found you using the search engines, what your site's Title and Description said. You must continue that conversation in the mind of the consumer as reach your landing page.
Reinforce the original message right at the top of the landing page, to get their attention. Use a compelling story, sub headlines and bullets to keep their interest.
Appeal to the human nature of the individual by engaging them in an emotional story and building desire. Persuade them to take the desired course of action, to address their need, want, or desire, whether it's a click, signup, download or sale. That's how the money is earned.
Mailing List Managers and Autoresponders
AWeber Systems - Online mailing list manager that lets your follow-up with your customers. It acts as double opt-in email address collection system, subscriber database, subscription manager, autoresponder and click tracker. Handles remove requests and features personalized mailings to subscribers.
Polling Software
One Minute Polls - The easiest way to make sales, is to ask your customers what they want. Ask them what kinds of challenges they face. What types of processes that they'd like to know more about. Simply identify a problem, source or create the solution, then sell the solution to the existing market.
Marketing Newsletters
Internet Marketing Secrets - Keep up on all the latest internet marketing news, products and strategies. You’ll learn how to tap into multiple internet revenue streams like search engines, affiliate programs, paid advertising, opt-in email, newsletters, ebooks and a lot more in Michael Campbell’s internet marketing secrets. Sign up now to get your free subscription.
Sales and Persuasion
If you want to be the best at sales, then you need to study the science of persuasion. SEO and site building are largely static step-by-step processes. Engagement, persuasion and selling are more dynamic, and a lot harder for most people.
If you have visitors coming to your site through SEO or PPC, and your site is converting around 1%, that used to be normal back in 2003. We now know that through the use of persuasion, certain graphics and text elements, that the average site converts at 2.4%. But what if you could make your site convert as high as 8%? Many sites are doing it. They have become masters of engagement, sales and persuasion.
To master selling, start a personal library and become a student. You don't just read these books, you study them. They become dog eared, underlined and full of highlights, with no disrespect intended. They become your references and mentors. Here are few to get you started.
- Dan Ariely's, "Predictably Irrational."
- Dr. Robert Cialdini's, "Yes! 50 Scientifically Proven Ways to Be Persuasive."
- Dr. Robert Cialdini's, "Influence, Science and Practice" 5th Edition.
- Roy H. Williams, "The Wizard of Ads" series and Wizard Academy Training.
- Jeffrey Gitomer's, "Little Red Books of Selling and Sales Answers."
- Seth Godin's, "Small is the New Big" "Meatball Sundae" and "All Marketers Are Liars."
- The Eisenberg brothers, "Call to Action" and "Waiting For Your Cat To Bark."
You can get all these titles at Amazon, or in audio format from iTunes. And while you're rummaging around in iTunes, you can find all sorts of lectures, talks and presentations by many of these same authors.