Internet Marketing Secrets Newsletter
Issue #100 Thursday October 05 2006
In this issue: A totally new way to get more clicks on your AdSense ads. Why "affiliate revenue" still rules. Google Base is set to launch, have you added your products yet? Brand new time tracking & billing software from Brent Winters.
Plus... Listening to smart talk. Exclusive articles just for you. A gift from XSite Pro. A new RSS submission service and whole a lot more, in this issue of IMS. Enjoy!
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Video for SEO Consultants & Coaches
What have you heard about SEO lately? Has it been tested and measured? Can it be proven? Only truth can be measured, the rest is conjecture and theory.
Finally there's OptiSmarts by Leslie Rohde, the leading mind in SEO. Hard science from a engineering perspective. As Leslie says, "If it can't be measured, it's not fact."
Watch over Leslie's shoulder as we're treated to 30 minutes of fresh video every week. OptiSmarts debunks SEO myths and shows for a fact, how the search engines really work.
Are You Ready for OptiSmarts? ==> http://www.cdzn.com/os
WebLink ==> Click
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INTERNET MARKETING NEWS
Get More Clicks on Your AdSense Ads
Jay Young - the wizard behind the smArticle Templates - had another stroke of genius. A good way to get more clicks on your ads, is to have them appear in graphics. Sure enough, testing backs up the theory.
Now you can get rid of the ugly old ads and dress them up. You get over 100 graphics like postcards, clipboards, fabric, frames, bags, sticky notes and memo clips.
Now... before you go saying it's against Google's TOS. It's clearly not. There's no blinking arrows or signs saying how and where to click. In fact, here's proof direct from the Google AdSense Team:
"Regarding your question about decorative backgrounds. The individual ad implementations you've proposed appear to be compliant with our program policies."
This is a totally unique product and the first one of its kind. Your ads don't have to LOOK like ads anymore.
Your ads can be fun things that entice clicks, like sticky notes and things to do on a clipboard. If your AdSense revenues have been falling, then this may be the perfect remedy for your woes.
Not only that, it also comes with eight additional bonuses like header graphics, a Google Sitemap maker, Photoshop Action Pak, EBook Cover Pro, and a coupon for 60% off custom design work. This is clearly one of the best deals of the year.
Get AdSense Backgrounds and Graphics ==> http://www.cdzn.com/abs
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World's First Billing Assurance Software
Remember Brent Winters? He's the guy that founded WebPosition Gold. After selling WPG a couple of years back, Brent's been busy creating SureTime, which is about to revolutionize all your time tracking & billing tasks.
SureTime is great for anyone that has clients or employees. It simplifies time keeping. Improves productivity. And reduces fraud and billing errors.
It builds a verifiable audit trail of all activity to each billing, whether it's coming from an on-site employee, work-at-home telecommuter, or an off-site contractor. It can be used for enterprise reporting, shop data collection by employees and by independent professionals,
SureTime provides innovative auto-billing and real-time record keeping features that save time, while helping you simplify a busy workday. It even remembers when you've taken a break to improve billing accuracy.
Just like Brent's WebPosition Gold which revolutionized the SEO industry, SureTime is set to become the standard in time tracking and billing. If you have clients, or employees, you'll love this software.
SureTime Tracking & Billing ==> http://www.cdzn.com/st
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Smart Talk is Music to My Ears
I like listening to really smart people. If you've ever had the chance to listen to Leslie Rohde, you know what I mean. He's so educated and has the practical know-how to back it all up. He'll take your mind for spin and lay everything on the line, with no holds barred and perfect clarity.
Just recently on his OptiSmarts blog he featured, "How the Web Works." It was like a technical education by an engineer, for non-engineers. It detailed how browsers, servers, and HTTP interact with humans and search spiders. It spelled out what SEO theories make sense and which ones are not possible.
Plus I'm really looking forward to this one... Optimizing Reciprocal Linking. It's going to be a two hour seminar, on how to optimize your reciprocal linking, so that you get the most while (ethically) giving the least.
Leslie's OptiSmarts Blog ==> http://www.cdzn.com/os
I also like listening to Buzz Out Loud podcast with Tom Merritt and Molly Wood. They're both exceptionally bright. They'll make you think and give you great ideas. It's fresh, topical and daily for your thirsty ears.
Buzz Out Loud ==> http://podcast.cnet.com
Then there's Jared Spool the user interface expert. There's a whole new series of audio called SpoolCasts. Step right up and download all you want... then get ready for a real brain feast of knowledge.
SpoolCasts ==> http://www.uie.com/brainsparks/audio/
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Exclusive Articles Written Just For You
This "Article Writing" service came to me a couple of months back. But before I could recommend the service, I wanted to get some feedback from people that actually used it. So far the comments have been very favorable.
I don't get a penny for endorsing it, but that's not what's important. What IS important, is that you find out about this service and decide if its right for you or not.
The articles are exclusive, so there's no worries about dupe content. Yep, you read that right... the articles are posted and used one time only, not by hundreds of people on numerous sites.
So what's the catch? You must publish the article in it's entirety, leaving all links "as is" and clickable. Not hidden behind redirect scripts or "nofollow" attributes. Only a "direct link" is acceptable.
So if you need content related to Business, Electronics, Fashion, Apparel, Fitness, Health, House n' Home, Outdoors, Pets or Weddings, then this service may be just what you're looking for.
Article Writing Service ==> http://www.1st-4-articles.com
Remember, the key to having a top website is to make sure you have great content. And that's exactly what this service provides.
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A Gift from XSite Pro Creator Paul Smithson
A few weeks back Paul Smithson gave a wonderful gift to the internet marketing community. It's software called "XMail Write" to help you write newsletters, articles and even email, that have a better chance of making it through the spam filters and being read.
XMail hard wraps the text. Checks your message against over 900 spam flags. Includes readability analysis, detailed stats, word count, keyword density and a real time spell checker.
Get XMail Write ==> http://www.xmailwrite.com
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Article Underground Exclusive
The Underground is officially closed to the public, but what about the handful of people that leave the membership each month? Can their spots be filled?
It took a little arm twisting... ok, more like begging and pleading, to get a "trickle page" set up to keep the membership topped up. The amount of memberships available will always correspond to the number of open spots. Last time I looked, it was 14.
So not only do 14 lucky people get to join the Underground this month, it's exclusive to this newsletter and one other marketer. Thank you to Mike Liebner for letting me have this little exclusive, to help top up his membership, and to help out my readers at the same time.
Welcome to the Underground ==> http://www.cdzn.com/aux
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Rumor Mill has Google Base set to Launch 4Q
Slowly and quietly under the radar... is Google ready to integrate Base results into their main search results? Looks like it.
Seems as though no one was using Froogle. So rumor has it, that Google needed a way to integrate everyone's eBay auctions, Amazon zShops, Yahoo Stores and other products into their search. The answer is called the Google Base Store Connector.
According to Google, "This utility will help online sellers drive more traffic to items without the trouble of manually re-entering inventory on Google Base." In other words, it's an API that you can use to get your products listed on Google, just in time for the fourth quarter holiday season.
Here's what Google has to say about Google Base, "Post it on Base. Find it on Google. Google Base is a place where you can post all types of content and have it show up on Google."
The official Google Base blog ==> http://googlebase.blogspot.com/
Or if you want to start posting items one at a time, you can start right away. All you need is your Google ID, which can be the same as your AdWords account.
Post products to Google Base ==> http://base.google.com/
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High Rank Directories Adds SEO Services
Now the High Rank Directories (HRD) are way more than just training videos and a list of high PR directories. They've continued to add SEO tools and whitepapers to their resource library. Plus they've added SEO and directory submission services.
So if you've been looking to farm-out your SEO to an honest and reliable bunch, then CATDynamics, the people behind HRD, may be just what you're looking for. In addition to SEO services, they also offer directory and RSS submissions for you. The price is certainly right and it's definitely worth a look.
High Rank Directories Plus ==> http://www.cdzn.com/cdd
SEO & Submission Services ==> http://www.cdzn.com/cds
RSS & Blog Submission Service ==> http://www.cdzn.com/cdr
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The Future of Search Engine Optimization
Colin McDougall can get ANY website of his choice to blast past the other top ranking websites and achieve top 10 position within a short time. And it's a completely legitimate system as opposed to trying to trick the search engines.
In VEO you don't play against the search engine algorithm, you ignore it completely. You don't focus on keyword densities, you aim for a happy visitor. You don't hard sell products like an affiliate, you brand a site and soft sell the products through articles. It's revolutionary. And it works.
Want the VEO Strategies? ==> http://www.cdzn.com/veo
WebLink ==> Click
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INTERNET MARKETING & SEARCH ENGINE FAQS
The Official Internet Marketing Secrets Blog
Looking for answers to your questions? Be sure to visit the IMS blog for two years of FAQs, organized into 20 different categories. Just be sure to leave a trail of breadcrumbs so you don't get lost. ;-)
And if you still have questions, simply click reply to this newsletter and ask whatever you want. I'll do my best to answer your questions, either privately, on the blog, or in the newsletter.
Michael Campbell's IMS Blog ==> http://homepage.mac.com/dmcorp/
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These ARE the Good Old Days of Yore... and Lore
Question: Hi Michael, have you seen the StomperNet course? Good grief, it's an amazing amount of material. Certainly nothing like the streamlined stuff you have on your blogs.
I guess we can all forget the days of yore, when a beginner could count on getting in, and making a full-time living working part-time (if he stayed concentrated). This is full-time stuff! It scares the heck out of me! Imagine the learning curve involved!
Answer: Hello Sam, yes it is a big box of stuff. Chances are, most people would never work through it all. That's why Brand and Andy included a mentoring program. So it's not just a ten pound box that lands on your doorstep. You get their personal assistance the entire time.
I think the "days of yore" are still here. It doesn't have to be complicated. People like my friend Colin McDougall, can work part time and receive a full time income.
Colin set up a brand new website in a very competitive category, and it now sits at the top of the search engines. It only took a few months and he shares exactly how he did it in his ebook.
Colin McDougall's VEO eBook ==> http://www.cdzn.com/veo
Another good friend of mine Jim Morris, set up a site and it went to the top of the search engines. His methodology and topic is different than Colin's, but the process is really simple. He wrote all about it in his free TND report.
Jim Morris' Total Niche Domination ==> http://www.cdzn.com/tnd
Then there's Dr. Andy Williams newsletter. He ran a series for a few months on how to set up affiliate revenue sites from scratch. His "Creating Fat Affiliate Sites" is some of the best work on the topic and you can pick it up when you subscribe to his newsletter. Just go to the blog and look for the subscription link down the right hand side.
Dr. Andy's Blog ==> http://www.cdzn.com/awb
As you mentioned, concentration is key. So is focus and minimizing distractions. But regardless of how many "systems" there are... if they seem overly complicated, leave them for the experienced webmasters. What you need to do is stick to the basics just like Dr. Andy, Colin and Jim.
Speaking of basics, that reminds me... Jerry West is in the middle of running a series called 30 days to success. He's taking us through every step from researching a niche (hydroponics), to setting up servers, getting the design work and announcing the site. (Jerry also wrote about the "Death of AdSense" which was the most logical and comprehensive take on the topic that I've read to date.)
Jerry's SEO Revolution ==> http://www.cdzn.com/jwr
Or if you prefer the company of like-minded individuals, there is a mastermind group in the Keyword Avalanche. Right now they are closed but will be relaunching on October 10 2006. You can go to their site and sign up for the announcement.
Keyword Avalanche ==> http://www.cdzn.com/ka
The Avalanche has grown exponentially since its inception as a keyword service. Now they have thousands of helpful posts on every possible SEO and marketing related topic.
But something that most people overlook are the hundreds of training videos. If there's a process that baffles you, say like, "how to FTP web pages to your server" there's a video for that. Then if you still have trouble, you can ask questions in the forum and get answers, usually within hours.
Speaking of "helpful answers" I'll soon be releasing my very own Clickin it Rich and Revenge of the Mininet courses to the public, under a creative commons license. Which means they'll basically be freeware.
What I would encourage you to do, is to work through these courses. Then take action by applying what you've learned from them. (The mininet is a very successful model, that you can apply to your own business. And yes, you can work at it part time, without investing a whole lot of coin.)
Then once you have a couple of websites or mininets set up, and you want to take it to the next level, start looking at other "advanced" courses, systems and methodologies. Go ahead and apply them to your business, only if it makes sense for you to do so.
But chances are, once you've tried affiliate programs, just like Colin, Jim, Jerry and Andy, you'll probably want to ignore all the fads and short term tactics. You'll be able to "drown out the noise" of "the next big thing" with the power of concentration and focus.
For when all is said and done, affiliate revenue still rules, always has, and will always be there, this year, next year, and into the foreseeable future.
So enjoy these "days of yore" and realize the internet is still a teenager, a work in progress, and yes there's room for everyone to be successful. It's the "American Dream" of freedom and opportunity, that can be had by anyone, in any country, regardless of race or creed.
All it takes is for you to make a single decision. Decide to get into action, to make the change in your life. Then get busy. Make your list of things to accomplish and focus on those objectives. And don't forget to to reward yourself at every milestone in recognition of your achievements.
Are you ready to get going? Good! Because as Confucius once said, "A journey of a thousand miles begins with a single step." So pick your path, get your shoes on, and lets get going shall we?
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That's it for this issue my friend. Thank you for reading. We'll chat again soon. Until then, here's wishing you all the best for online success.
Michael Campbell
CEO Dynamic Media Corporation.
Author of Nothing but 'Net, Clickin' it Rich, Revenge of the Mininet and the Internet Marketing Secrets newsletter.
P.S.
Please forward this newsletter to your friends.
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Legal stuff...
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