Internet Marketing Secrets Newsletter Issue #98 Thursday September 07 2006 In this issue: LSI gains new ground in solving search. Two SEO videos for the price of none. Unlimited sites with only ONE domain. The best keyword research tools. Why no clients + no employees = maximum freedom. Plus... Content Desk metamorphosis. New tools to syndicate your video content. Selling your domain names. Last call for smArticle Templates. And stay away from these URLs... All this and a lot more in this issue of IMS. Enjoy! - - - - - - Sponsor - - - - - - An Avalanche of Abundance Imagine getting 300 fresh articles a month. Long term revenue strategies. Step by step article marketing. Hundreds of training videos. Keyword research tools. And helpful forums with thousands of posts. If your goal is to be successful online, then everything you need is here. And it's very well organized, so you won't get lost, or suffer from information overload. Right now you can get "grandfathered in" and lock-in your membership at the old monthly rate. So if you want to be part of this fast growing community, with it's Avalanche of tools, content and ideas, don't wait to click, ok? Want Avalanches of Abundance? ==> http://www.cdzn.com/ka WebLink ==> Click - - - - - - /Sponsor - - - - - - INTERNET MARKETING NEWS Content Desk Metamorphosis Content Desk has emerged into the Content Publisher Alliance. They shelved their Site Builder and replaced it with the blog oriented Content Press. It makes a lot of sense, because blogs - as content management systems - are much easier to use and maintain, than static web sites. Now they use Wordpress Master to build blogs, include over 60 marketer oriented plug-ins, and plenty of themes to choose from. You can add your own content to the blog, or rely on Content Press to automate postings to the blog, from article directories and RSS feeds. To help promote your blog, they've get tools like the Propulsion Lab, PheedPress and OptinPress. They'll help you get the word out through articles, RSS feeds and list building. The full deal also includes a 10 week webinar on minisite creation. Free reseller hosting (so you can host as many sites as you like). And finally, a mastermind forum with helpful people, providing thousands of posts. The new Publisher Alliance strives to be a one-stop-shop for all your internet publishing and promotional needs. So put away those site builders and stop all the distractions... if there ever was an all-in-one solution, the Content Publisher Alliance promises to be it. Want a Complete Publishing Solution? ==> http://www.cdzn.com/cd - - - - - Create Unlimited Sites with Only ONE Domain Name Ace programmer Keith Mallinson has just come up with a new product that promises to create unlimited sites, using just one domain name. If you set up subdomains manually from your hosting cpanel, they end up being folders or subdirectories of your main domain name, like this: camping.com /tents tents.camping.com /tarps tarps.camping.com /stoves stoves.campingcom If for some reason your site gets banned, or takes a dip in the search engines, so does your entire site. The Subdomain Wizard is different, in that it uses your reseller hosting account - like the ones provided by MaxnetHosting.com - to set up a new hosting account for each subdomain. camping.com tents domain: tents.camping.com tarps domain: tarps.camping.com stoves domain: stoves.camping.com Keith tells me that if one of your domains gets banned or blocked for whatever reason, that the rest are unaffected. One thing's for sure, if you're setting up a lot of niche minisites for AdSense, this tool will minimize one of the biggest expenses that you incur... the cost of domain names. So get the best name you can find, and then start building your web empire using SubDomain Wizard. It will pay for itself many times over, and save you the hassle of always having to find new names. Get SubDomain Wizard ==> http://www.cdzn.com/sdw - - - - - Watch Internet TV and Publish Your Content Democracy Player is an open source video player that helps you view, manage and publish internet TV. Now you can download and watch all the best internet TV shows from any video RSS feed, video podcast, video blog, or BitTorrent file. Fullscreen, high resolution, and 100% open source. In addition to the player, you can create 1-click buttons (and link text) that let people subscribe to your video RSS feeds. By posting these buttons, you can instantly share your favorite channels. Once your viewers are subscribed, they receive new videos automatically, instead of having to check your website. The Democracy Player works with OS X, Windows and several flavors of Linux. Get the Democracy Player ==> http://www.getdemocracy.com And if you're on a Mac and want to watch Windows Media files, be sure to get the plug-in that works with both QuickTime and the Democracy Player. Watch Windows Media in OSX ==> http://www.flip4mac.com - - Adv - - The Future of Search Engine Optimization Colin McDougall can get ANY website of his choice to blast past the other top ranking websites and achieve top 10 position within a short time. And it's a completely legitimate system as opposed to trying to trick the search engines. In VEO you don't play against the search engine algorithm, you ignore it completely. You don't focus on keyword densities, you aim for a happy visitor. You don't hard sell products like an affiliate, you brand a site and soft sell the products through articles. It's revolutionary. And it works. Want the VEO Strategies? ==> http://www.cdzn.com/veo - - /Adv - - LSI Gains New Ground in Solving Search Latent Semantic Indexing or LSI is important. It's how the search engine figures out what your site is truly about... despite what incoming links say. For example, it's how the AdSense spider "reads" your web page and then determines which types of ads to serve. From all the white papers I've read out of Berkeley, Purdue and the University of Toronto, LSI is gaining steam as the answer to search. Engineers are working on the problem of search and believe it is solvable... largely in thanks to LSI. You can go and read all the technical papers, but I'll save you the headache... In a nutshell, certain keyword pairs appear more often in different markets. For example, mixing music and mixing dough are two very different things. With LSI, it's the words surrounding "mixing" that determine what your page is about... and how high you'll rank in the term vector database, which is the most important component of on-page factors. Two LSI tools are OptiRanker (formerly known as Theme Master) and the new Theme Zoom. Up until now, they've remained fairly unknown, as only a handful of people have ever promoted them. I suspect the real reason why, is that these LSI tools are like a marketers secret weapon, and they don't want the general public to have access to them. New kid on the block "Theme Zoom" looks really interesting. It uses LSI to determine which keywords should be on the page and found together in groups, based on actual search results in any given market. After watching the demos and poking at it a bit, I think it's a great tool. One that I plan on using for every new site I create. It gets rid of all the junk keywords, backward keywords and meaningless words. The keyword list you're left with provides a long tail of keyword pairs, for use in secondary web pages and article pages. Go take a peek for yourself... Want to Ace Your On-Page Factors? ==> http://www.cdzn.com/tz LSI will continue to gain importance in the future, and is used right now, for "on-page" factors. So if you want to ace your pages every time, try giving Theme Zoom a spin, and see if your rankings increase. I'm pretty sure that they will. Not only that, you'll discover dozens, if not hundreds of brand new keywords, you may never have thought of. And if you add these related phrases to pages on your site, you'll gain maximum findability related to your niche. - - - - - Last Call for 38 New SmArticle Templates The smArticle Templates sold out really quickly and they are officially closed to the public. Luckily I was able to secure an extension for you, if you still want them. Actually, it's the only way you can get these Templates any more. If you liked the first set of smArticle templates, you'll want the second batch. There's 38 new themes. Three column layouts. More colors to choose from. And great looking photos of people, products and services. Just like the first set, these templates are push-button easy. Gather up some articles. Launch the software. Type in your AdSense code. Add a couple of paragraphs describing your site. Pick your template. Push a button. And out comes your site. Final Call for SmArticle Templates ==> http://www.cdzn.com/act2 - - - - - Two SEO Videos for the Price of None You may have watched the first video in the series, but Andy Jenkins and Brad Fallon have posted a second video for you. Their SEO strategies are some of the best around, especially if you're shipping physical goods, over the internet to your customers. A few years back, Brad learned advanced SEO from - the guy you can't hire anymore - Leslie Rohde. Meanwhile Andy was cutting his professional teeth with his online stores. Together, they had the perfect marriage of experience and created "Stomping the Search Engines" SEO course... but like I said, that was a couple of years ago. Fast forward to today, both Brad and Andy run very successful web empires, and continue to give back to the community which made them into what they are today. I encourage you to go watch the second video... or block an hour to watch them both. Bring a pencil, take notes and get ready to take your business to the next level. Brad & Andy's "Going Natural" Videos ==> http://www.cdzn.com/gn - - - - - INTERNET MARKETING & SEARCH ENGINE FAQS Banked Content Prevents Burn-Out Question: Last issue you wrote, "If you have a topic that you're passionate about, and can sustain interest in the project for years... then set up an Authority site. Go for it. Start organizing the layout, then slowly add your content." I was about to launch a new site, over 100 pages, but now I'm not certain. I'm worried that a large site "suddenly appearing" might have a negative effect in the SERPs. Just how "slowly" should I add my content? Answer: A large site that suddenly appears won't have any negative effect in the SERPs (search engine results pages). New companies come online every day. Some have massive inventories. They are certainly not going to get penalized. I've had clients that held back launching a site until it was absolutely perfect. Thousands of pages that were tested in-house before the site launched to the public. So in a sense... it's very normal for large sites to suddenly appear. What's not normal, is if the site suddenly appears and it has hundreds of links to it, from your other web properties. That would be a mistake. After the site is online, start announcing it to the better directories. Write a press release or two. Write a few articles and submit them. Get links from your upstream and downstream suppliers and retailers. The reason I told you to add pages slowly, is so you don't burn out! The last thing you want to do, is have your Authority site fizzle out, because you've lost interest. Even if you've managed to put together over 100 pages before launch, you'll want to keep adding to your Authority site on a regular basis. Not so much for the search engines (although extra content always helps) but for your human visitors. You want to give people a reason to link to you. A reason to talk about you. A reason to keep returning to your site for additional information and to buy things from you. That's why I said, do your graphic design and layout. Figure out your directory and linking structures. Then add your content slowly. Not because you'll get penalized for a big site that appears... but so you can go into "maintenance mode" on the affiliate revenue site, adding a new article or product, every couple of days, without having to do so much additional work. Get the articles, how-to's, comparisons, lessons, etc, written ahead of time and "bank them" so that you can pull them out and add content to the site, even when you don't feel like it. When you're motivated and the words are flowing... Great! You can add that content right away. But if you're stuck, on vacation, or just plain lazy that day, you can always "withdraw" from your content bank. Even the most disciplined person, can lose focus and tend to wander at times. The last thing you want to do is burn out on your subject matter and abandon the site altogether. So, after your site is done, and before you move on to the next one, be sure you have enough content "in the bank" so that you can keep adding to the old sites on a regular basis. Not only will you get indexed for additional search terms, your visitors will always have new info to read and more chances to buy from your affiliate links. - - - - - Buy & Sell Domain Names for Fun & Profit Question: In your newsletter, you mentioned that you sell AdSense sites that make $50 or so a month? How is that possible? How can I find out what sites you have and how much you want for them? Answer: I think you misinterpreted what I wrote... but that's ok. I don't sell the articles or the content. I only sell the domain names. First of all I use the Domain Suggest Tool to find good names. Then I put up a 5-10 page PLR article site using smArticle Composer and a Template. I do this while the minisite is "parked" to stay within Googles TOS (Terms of Service). To play this game you need three things: 1) Good domain names ==> http://www.cdzn.com/dst 2) SmArticle templates ==> http://www.cdzn.com/act2 3) A source for PLR articles ==> http://www.cdzn.com/ka A few days later, I start getting type-in traffic and clicks on the ads that are weaved into the article content. The site continues to generate ad revenue, as I entertain offers on the domain name. Usually I'll enlist the help of a service to sell the domain name. My current favorite is the Sedo Marketplace, which - if you order showcase service - can sell a domain name fairly quickly. They also offer appraisals and escrow services. Sell Your Domains ==> http://www.cdzn.com/sdo I also have a stock domain transfer agreement that is quite explicit. It states that the purchase price includes the name only, and not any content or improvements to the web property. To sell the content which consists of PLR content and a smArticle Template, along with the domain, would be against the PLR TOS and Template TOS. So unless I designed the site myself from scratch, and wrote all the content, I couldn't sell the intellectual property with the domain name, just the domain name itself. Hope that clears everything up for you. - - - - - Numbers in URLs Chase Spiders Away Question: Quick question about that Matt Cutts video. I have product sites with product ID's in the URL. What did he say about them? I'm concerned about what happens when you have more than 5-digits in the URL. Answer: He said that if your urls contain product ID's with more than five numbers, that the Googlebot might mistake them for session IDs. All jargon aside, it means that Google may not spider all of your site. It probably could spider all of the site, but it's set to "reset" after a certain amount of tries when encountering the number strings. There's really no way for the spider to tell what purpose the numbers serve. Bottom line is that Mr. Cutts suggested that if your urls contain more than five numbers, that you may want to look at ways around that. Perhaps if you were to use a combination of letters and numbers, that would solve the problem for you, as each letter can represent up to 26 numbers. Another idea would be to move the product IDs out of the url and into the title of the web page. The urls could use more "generic" product categories instead. - - Adv - - Find Domain Names for Niche Article Sites All the good domain names are gone... right? Wrong. It's just that finding good names is a long, dull, tedious process. What if you could automate the process of finding great domain names, with software that worked in the background, while you did something else? Well now you can! This new software automatically searches for domain names. You'll see how popular a name is. Know at a glance if it's registered or not. Save and export a list of domains. Then paste your list and bulk register your booty of names all at once. Domain Suggest Tool ==> http://www.cdzn.com/dst After keyword research and finding a niche, the next most important thing is the domain name itself. Don't guess or settle for second best. Get the most popular domain name that you can find. - - /Adv - - Employees + Clients = A Lot of Responsibility Question: I'm an established marketer with several products to my credit. Right now I'm toying with the idea of starting a hosting company for internet marketers, and partner with another marketer to offer related value-added services such as SEO advice, blogs, etc. What do you think? Answer: Hosting for marketers is a good business to be in. There's already a company in that space - and I use them - called Maxnethosting.com by Adrian Cooper. It allows you to set up as many sites as you want with an admin control panel. The downside is, as owner of the service, you'll have lots of work to do. Things like maintaining accounts, doing backups, assisting customers, etc. The SEO service is even trickier. There's so much snake oil and voodoo out there, that most people would rather do it themselves or bring it in-house. To set up an SEO firm to do the work for clients, you need to build a real reputation in that space so that people trust you. That said, either one involves trading your time for money, which is never that good of a business model, unless you delegate everything out, and markup the work of others. Still that leaves you with the headaches of running a company, unless you hire a general manager to act on your behalf. But the bottom line remains, employees + clients = a lot of responsibility and commitment, where people depend on you, and you on them. My advice is to stay a small one-person company where you call all the shots. Then you can enjoy total freedom from employees and depending on clients for your income. So how do you do that? Well, if you can do the SEO, it's better to create affiliate revenue sites, that run on autopilot, with relatively little maintenance and no customer service. You've created something once that will continue to generate revenue. Then as you complete the project, move on to the next one, putting the first project in maintenance mode. As each project gets completed, your revenues increase proportionately. Sure beats the heck out of needing customers, clients or employees. As the mouse said, "Keep the cheese... I just want out of the trap!" So my advice is to avoid the traps that keep you from your family, friends and the lifestyle that you truly want. The way to avoid the trap is to make so much of your own cheese, that you don't need theirs. - - - - - Do Old School Keyword Tools Still Rule? Question: Should I be using Wordtracker to get the most accurate keywords? I'm going after low hanging fruit keywords (niche/easy) through to middle range difficulty. How do I go about it without getting bogged down time wise? Answer: If you choose to go with Wordtracker I suggest reading John Alexander's Wordtracker Magic. He literally wrote the book on how to use Wordtracker. Wordtracker Magic ==> http://www.cdzn.com/wtm A "must have" tool for digging deep into Wordtracker results and finding profitable niches, is Dr. Andy Williams' Keyword Results Analyzer or KRA. Use it for drilling down in thousands of Wordtracker results to find a handful of high KEI niches. Keyword Results Analyzer ==> http://www.cdzn.com/kra (KEI or Keyword Effectiveness Index is a very simple mathematical formula. The higher the number, the more likely you can place for a top 10 position. The lower the number, the harder it will be to rank.) For more detailed keyword research, Nichebot 2 is coming in a few weeks and promises to be the ultimate niche finder. In addition to KEI, it shows the real competition. It gives further analysis into how many sites are truly optimized for any keyword set, by checking for the keyword phrase in the title tags of the pages. Nichebot ==> http://www.cdzn.com/nbt Nichebot 2.0 ==> Coming Soon! Then to optimize your on-page factors just right... use an LSI (latent semantic indexing) product like Theme Zoom. Let it all the work, without the geek speak or technobabble. It just tells you what to do in any given market. Theme Zoom ==> http://www.cdzn.com/tz So when it comes to keyword research, and finding niche markets, yes... the old school tools like Wordtracker still work, especially when you have a little help from John Alexander or Dr. Williams. More accurate and detailed research comes from modern tools like Nichebot 2. And finally if you're a propeller head wanting exact science, there's Theme Zoom. You don't need to use them all the time, just for the first week or so when setting up any campaign. And by campaign, I mean a series of operations intended to achieve a particular objective... and that my friends is a content-rich web site that appears at the top of MSN, Yahoo and Google. _/_/_/_/_/_/_/_/_/_/_/_/_/_/_/_/_/_/_/_/_/_/_/_/_/_/_/_/ That's it for this issue my friend. Thank you for reading. We'll chat again soon. Until then, here's wishing you all the best for online success. Michael Campbell CEO Dynamic Media Corporation Author of Nothing but 'Net, Clickin' it Rich, Revenge of the Mininet and the Internet Marketing Secrets newsletter. P.S. Please forward this newsletter to your friends. = = = = = = = = = = Legal stuff... Copyright 2006 Dynamic Media Corporation. All rights reserved world wide. All trademarks and servicemarks are property of their respective owners. The information contained in this newsletter is the opinion of the author based on his personal observations and years of experience. Neither the author or publisher assume any liability whatsoever for the use of or inability to use any or all of the information contained in this publication. Use this information at your own risk. Privacy Policy: I never sell, rent, trade or lend any information about my subscribers to anyone, for any reason, whatsoever. I assure you that your privacy is respected and well protected.