Pay Per Click (PPC) Advertising

Definitive Guide to Google AdWords - Deposit five bucks, write a couple of ads, and get instant access to over 100 million people in less than 10 minutes. Perry Marshall offers a very helpful course and there's no charge for it. Beat the Google AdWords system with this definitive guide. Full (paid) version includes 35 examples, 8 industries, plus a fast-start toolkit.

Speed PPC - Create PPC campaigns hundreds of times faster than employees. Reduces PPC costs. Increases conversion rates with dynamic landing pages. Matches landing page headlines to the original keyword. Achieves low bids with good AdWords Quality Scores. Leverages the long tail keywords. Has built-in tracking and can tap into merchant data feeds for maximum profits.


Search Engine Optimization (SEO)

Planet Ocean's Unfair Advantage eBook - This manual is the oldest SEO publication but it's updated monthly so it's always relevant. The information is presented in a linear fashion, which is so important for learning. It starts from picking a domain name and works step-by-step through the entire process of SEO. It gives complete training in the fundamentals of SEO.

Search Engine Workshops - Not an ebook or software, but a hands-on, on-location workshop with industry leading SEO instructors. Learn what it takes to create top scoring pages on a consistent basis. Course graduation leads to SEO certification. Equips you to do SEO work for clients, or for yourself through affiliate revenue.

SEO Revolution - This advanced newsletter by SEO specialist Jerry West is like a live experiment, with hundreds of websites being tested and tracked on a continual basis. As soon as changes occur in the search engines, you'll know it. Jerry provides competitive analysis, SEO tactics, and practical tips that have an immediate impact on your search engine rankings.

Visitor Enhanced Optimization (VEO) - How would you like to be mentored by someone who holds down top search engine positioning in competitive markets like bankcards and creditcards. If Colin McDougall, SEO expert and author of the highly acclaimed VEO System can win this game, just imagine what he could do for you and your market!


Link Building

30 Minute Backlinks - Creates your own software that you can upload to the directories for instant links. Simply fill out a form using your web browser. Select from mulitple choice options. And create your own software in as little as 30 minutes using freely available components. Its search engine friendly and it's one of the best linking strategies that I've seen in a long time.

Real Link Finder - Jumping into a conversation and leaving thoughtful, or provoking comments on a blog, can get all sorts of links and traffic to your site. This software finds blogs that already have comments - so you know there's a buzz going on - and you can jump into the conversation. Plus it gets around the prominent "nofollow" in comments, by finding blogs that allow normal hypertext links.


Linking Strategies

Revenge of the Mininet - Free eBook by Michael Campbell features advanced search engine linking diagrams and secret strategies for increased revenue from affiliate programs. Using these techniques you create your own link popularity and can boost the positioning of any pages that you choose. Includes Dynamic Linking bonus.


Video Syndication

Traffic Geyser - This online service lets you add viral video to your marketing mix. It makes it easy to get your video uploaded to all major video directories for maximum clicks and traffic. And if videos are showing up for your keywords on Google, it could be your fastest route to the top of the search engines.